Properly's provider app costs you nothing, takes no commission, and throws in free training and certification. That's a real deal — and it's possible because the host pays $12.99 per property per month, and you don't pay anything. Software answers to whoever buys it. So you get certified, you get listed, and jobs arrive from the host's bookings — while the client relationship, the proof and the brand stay on their side of the glass. Rinsebase is the one where you're the customer. Built by a Marine Corps veteran whose wife runs a cleaning crew.
Properly's own headline is "Grow Your Portfolio. We Run the Operations." Underneath it: "Add doors without adding headcount." The site describes itself as CoHosting for property managers and professional hosts.
Nothing there is aimed at you. Doors are what a host counts. Headcount is what you are. That isn't an insult and it isn't sloppy marketing — it's an accurate description of who the product is for, written by the people who built it.
And they built it well. The visual checklist is genuinely the best expression of that idea in the industry: the host pins a reference photo to each task, your cleaner submits a live photo matching it, in any of eight languages. Free training modules. A certification you can point at to charge more. No commission on your work. If you are one person with a van looking for steady turnovers, Properly is a good place to be.
It stops fitting the day you stop being headcount.
You've got nine clients now. Four found you through the platform, five you won yourself. Three of them have never heard of Properly and aren't going to install anything.
Your crew of six is on four different pay arrangements. Invoices go out from a spreadsheet on Sunday night. When a property manager asks for proof that last Tuesday's clean happened, you go into the host's app, screenshot their photos, and email them back to them.
You are running a real company. Every tool you have thinks you're a job on someone's calendar.
That's the whole comparison. Properly is excellent at making a cleaner easy for a host to hire, brief and verify. Rinsebase is built for the part that starts once you have your own clients, your own crew and your own name to protect.
This is the clearest way to see the difference. Both products are honest about it in public — one charges the host per property, the other charges the cleaning company per crew member.
Neither model is dishonest. But they produce different products. A tool the host pays for will always be organized around what the host needs to see — is the property ready, did the tasks get done, does the photo match. A tool the cleaning company pays for gets organized around what you need: who owes you money, who's working Thursday, which client is actually profitable, and what the property manager sees when they log in to check on you.
Where Properly has the edge: its visual reference-photo checklists are the best in the category and the reason it's so often recommended for quality control — if photo-matched task verification is the core of what you need, evaluate it directly. Its cleaner training library and certification programme are free and genuinely useful, and Rinsebase has no equivalent. It supports eight languages in cleaner instructions against our three. Its Real-Time Inspection add-on catches issues automatically, which we don't offer. And its marketplace can put work in front of you — Rinsebase deliberately isn't a marketplace and will never send you a job.
| Capability | Rinsebase | Properly |
|---|---|---|
| Who the paying customer is | The cleaning company | The host / property manager |
| Pricing basis | Per crew — properties unlimited | Per property, paid by the host |
| Starting price | From $19/mo | $12.99/property/mo (host pays) |
| Cost to the cleaner | You're the subscriber | ✓ Free, no commission |
| Visual checklists with reference photos | ✓ per-property + photo requirements | ✓ best-in-category |
| Photo verification | ✓ before / after / incident | ✓ live per-task match |
| camera-verified photos | ✓ | ✗ timestamped, not location-verified |
| Automated inspection add-on | — | ✓ $5 per inspection |
| Cleaner training & certification | — | ✓ free library + certification |
| Crew app languages | English + Spanish + Portuguese | 8 languages in cleaner instructions |
| Marketplace that sends you jobs | — by design | ✓ vetted cleaner marketplace |
| Booking calendar sync | ✓ | ✓ |
| Multi-client CRM (many independent clients) | ✓ | ✗ not in published features |
| Invoice your own clients | ✓ | ✗ not in published features |
| Stripe Connect autopay to your bank | ✓ | See note below |
| Payroll with mixed pay rates | ✓ | ✗ not in published features |
| Crew management & scheduling for your team | ✓ | ✗ not in published features |
| GPS clock-in / clock-out for payroll | ✓ | Not published |
| Mileage tracking (IRS auto-calc) | ✓ | Not published |
| SOS safety button for crew | ✓ | Not published |
| Client portal under your brand & domain | ✓ | ✗ proof lands in the host's account |
| 12-month staffing forecast across all clients | ✓ | — |
| Real-time PMS partners | OwnerRez + Hospitable (Official Partners) | Connects host booking calendars |
| Free to start | ✓ 14-day trial, no card | ✓ free provider app |
How we built this table: everything in the Properly column comes from Properly's own public website and help centre as of August 2026. Where they don't publish something we've written "not published" rather than marking it absent. On payments: Properly's service-provider page says payments are processed automatically after job completion, while their help centre documents payment being arranged directly between host and provider outside the platform. We can't reconcile those two, so we're not scoring it — ask them which applies to your account, and hold us to the same standard.
Plenty of cleaning companies run both, and that's a perfectly good answer — keep accepting Properly jobs from the hosts who use it, and run the company itself somewhere you own.
You don't have to leave Properly to start. Keep the jobs coming in from hosts who use it, and stand your own business up alongside — most cleaning companies are running within an hour:
1. Stand up your account — Add every client you serve, their properties and your crew. Import existing client and property lists by CSV; addresses geocode in the background.
2. Connect the calendars — Your client accepts a one-click connect invite for OwnerRez, Hospitable, Guesty or Hostaway, and their bookings sync automatically. Airbnb, VRBO, Booking.com and anything else connect by iCal. You never handle a client's login.
3. Invite your crew — Enter an email or phone. They get a branded invite, download the iOS or Android app, and pick English, Spanish or Portuguese at first login.
4. Turn on invoicing + Stripe Connect — Invoices draft themselves when a clean completes, priced from your per-property rules. Enroll clients in autopay and money lands in your bank.
5. Give every client a branded portal — Your name, your domain. They see their schedule, after-clean photo proof and guest-ready confirmation, and can request extra cleans straight into your approval queue.
"I'm Todd. Marine Corps veteran. My wife runs a cleaning crew. The tools she was handed were all free to her, and I finally worked out why — she wasn't the customer. Every one of them was sold to the host, so every one of them was built to show the host what they wanted to see. Nothing showed her what she owed her people on Friday, or which client was actually worth keeping. So I built the one where the cleaning company is the customer, with her name on the front."
Keep the jobs coming from wherever they come from. Run the company itself — clients, crew, payroll, invoicing, your brand — somewhere you own.
14-day free trial. No credit card. Set up in under an hour. Cancel anytime.